Alternative Apparel

Graphic Design

As the sole designer for the wholesale division of Alternative, I created all new brand material and print collateral including: 144 page printed catalog, concepting and planning for two separate week-long photoshoots, multiple sell sheets for our national and international representatives, over 100 product specific tags, graphics and design collateral for multiple tradeshows, store signage, weekly emails promoting new styles and fabrications, illustrations for company used t-shirts, and various greeting cards sent to customers.

Wholesale Catalog

I helped concept the theme for the imagery, chose models, assisted during the photoshoot and designed the majority of the book. I also designed a color-coded legend that translated across several other print collateral for the brand. Each fabrication had it's own designated color which was also found on product tags. Download a low-res copy here.

Brand Book

I designed a new Brand Guide for Alternative as a way to create a standard for their visual identity and tone of voice. This turned into a 44 page booklet to share with sales representatives and new hires to keep consistency within the brand.

Managers’ Outing T-shirt

I designed this for the managers at AA who took a much needed field trip. The managers wore this while on a bike tour of downtown Atlanta.