H&R Block Email Campaign

Graphic Design
Art Direction

During the 2017-2018 tax season, I created several emails for H&R Block's email campaign. I was the lead designer on this project and created a new look a feel for H&R Block’s email campaign. This was a widely successful season and the new visual campaign provided eye-catching designs, directly related to improved statistics for email and more customers to buying products and booking appointments. Here's a fun video that reviews what we at SapientRazorfish did for them. As a bonus, I worked on this video as well, starting from storyboarding and designing all the motion graphics.